The Beni Ourain Rug Co

26 Falkland Road, London NW5 2PX

+44 (0) 7974 160782


We are a family-run business dedicated to these beautiful Berber rugs, made in Morocco, where founder Colin Mace lived as a teenager.

Returning after many years, he was inspired by their timeless sense of style and craftsmanship to bring them to a wider audience. This personal connection with Morocco allows us to offer the simplicity and quality of these elegant objects at highly competitive rates.

We provide a personal service very different from simply buying a rug unseen online. We want you to trial our rugs in your home, free of charge, to ensure the rug is suitable and is exactly what you are looking for.

We have also begun to offer a bespoke service for those looking for something very specific – see the Archive section. So please don’t despair if you can’t find exactly what you want, particularly if you have tricky dimensions, as we can help you.

No one else offers an opportunity to preview rugs before committing to buy, and this, allied with our very competitive prices and our new bespoke service makes us unique in this field.


If you have any questions or wish to make an appointment to view our rugs please don’t hesitate to call Colin on +44 (0) 7974 160782 or use the form below.

We look forward to hearing from you.